Free Guides

The documents my studio actually runs on.

Three of them, all free, all in your browser — no PDFs to lose, no waiting on an email. They're the real versions, not sanitised ones written for the internet.

01Free

Discovery Call Mastery — book your ideal client every time.

The framework I use on every consultation, broken into six stages from the first hello to the follow-up. It's the difference between a call that ends in "we'll think about it" and one that ends with a couple asking how to pay you — and almost all of that difference happens in the first ten minutes, before price ever comes up.

  • All six stages with the exact words to say at each one
  • How to handle the price objection without discounting
  • Why you should build the collection live on the call, with them
  • What to do in the hour after you hang up
Read the guide →
02Free

Steal My Contract — annotated, clause by clause.

The wedding photography contract my studio signs on every booking, reviewed by a lawyer, with my notes on why each clause is worded the way it is. Every section has a copy button, so you can take the parts that fit your business and leave the rest. Not legal advice — take yours to your own attorney before you rely on it.

  • All 21 clauses, with the reasoning behind each one
  • Why the word "deposit" can cost you the money you kept
  • Delivery timelines and album policy, written so nobody is guessing
  • How to bind the contract to a specific order using CRM merge tokens
Read the contract →
03Free

The Blog Publishing Workflow — turn a wedding into a ranking page.

Every wedding you deliver is a venue-keyword blog post you haven't written, and the venue name is the search a couple actually types. This is the workflow for getting from a delivered gallery to a published post that ranks — including the prompts, so the writing stops being the reason it never happens.

  • Choosing the images and the keyword before you write anything
  • The prompts that draft the post from the wedding itself
  • The structure that gets a venue page found
  • Publishing steps, start to finish
Read the workflow →
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Every guide and every tool on this site unlocks together, on this browser, immediately — nothing gets emailed to you and nothing waits in an inbox. I'd rather you read the thing while you're actually thinking about it.